top of page

Are You Struggling to Build Your Dream Coaching Business? Sick of Wasting Thousands on Overpriced Certifications?

Writer's picture: Josh HezzaJosh Hezza

Muscular man and skeleton at gym with barbell. Text: "The Coach’s Compendium: Ultimate Guide to Strength, Coaching, and Business Success". Retro style.


Are You Struggling to Build Your Dream Coaching Business? Sick of Wasting Thousands on Overpriced Certifications?


If you're serious about coaching, this is the book you need. And before you ask—yes, I’ll say £24.99 and £29.99 throughout. To be clear: it’s £24.99 on pre-order until 13/3. After that, it’s £29.99. Don’t wait.


If you’ve been in the coaching world for any length of time, you’ve probably seen the same pattern over and over again.

❌ Expensive courses promising the "secrets" to success—delivered by people who’ve never actually built a successful coaching business.

 ❌ £999+ certifications that teach you nothing practical about real-world coaching or business growth.

 ❌ Mentorship programs charging thousands to tell you things you could’ve figured out with a few hours of common sense.


And yet, after spending all that money, you’re still stuck in the same place—wondering why you’re not getting more clients, struggling to scale your coaching, and feeling like you’re constantly playing catch-up.


The truth? Most of these courses and certifications aren’t designed to make you a better coach or business owner. They’re designed to keep you dependent—always needing to buy the next course, the next mentorship, the next "exclusive" opportunity.

It doesn’t have to be that way.


Introducing The Coach’s Compendium—Everything You Need to Build a Thriving Coaching Business for Just £29.99 (£24.99 on Pre-Order)





This book is not another overpriced fluff-filled "business guide." It’s the real playbook for strength coaches who actually want to succeed—whether that means running a full-time online coaching business, opening a gym, or simply becoming the best coach possible in your field.


For less than the price of a single coaching session, you’ll get everything you need to master strength training, coaching, and business growth—without wasting thousands on courses that overpromise and underdeliver.




What You’ll Get Inside The Coach’s Compendium: The Ultimate Guide to Strength Coaching & Business Success


Becoming a great coach isn’t just about knowing how to write a program. It’s about understanding strength systems, developing real coaching skills, and building a sustainable business that actually makes money—without resorting to gimmicks or feeling like a sleazy salesperson.

That’s exactly what The Coach’s Compendium delivers.

Unlike overpriced courses, outdated certifications, or mentorship programs that promise the world but deliver nothing, this book gives you everything you need in one place.

Here’s what you’ll get inside and why it’s a must-have for any coach serious about their career.



🔹 Strength Training Mastery - Build Your Dream Coaching Business


Most so-called “coaching” resources barely scratch the surface when it comes to actual strength training methodology. They give you vague templates, buzzwords, and basic periodisation models without any real depth or application.

Not this book.


Inside The Coach’s Compendium, you’ll learn:


✔ Conjugate & Westside-Inspired Systems – How to structure Max Effort, Dynamic Effort, and accessory work for powerlifting, strongman, and weightlifting athletes.


✔ The Tier System – A sport-specific training model used by elite strength & conditioning coaches worldwide (not just for athletes, but for business growth too).


✔ Periodisation Models That Actually Work – Linear, block, undulating, and Conjugate periodisation explained in a way that actually makes sense—and more importantly, how to apply them to different athletes.


✔ Sport-Specific Programming – Powerlifting, strongman, weightlifting, hybrid athletes—how to adjust training variables for different competitive demands.

This isn’t a random collection of exercises. This is real strength training education. Whether you’re a powerlifter, a strongman competitor, or a general strength coach, this section will elevate your programming game instantly.



🔹 Coaching Skills & Client Retention


Great coaches aren’t just programmers—they’re leaders, problem solvers, and athlete developers. You could write the best training plan in the world, but if you can’t communicate it effectively, keep clients engaged, and adapt to real-world obstacles, you’ll struggle to retain athletes long-term.

This book teaches you the skill set you actually need to become a coach who gets results and keeps clients coming back.


✔ How to Assess Weaknesses & Prescribe Solutions – The best training programs don’t just “get people stronger”—they fix weak points and prevent plateaus. Learn how to analyse movement, identify sticking points, and select the right exercises.


✔ Building Athlete Psychology & Mental Resilience – Coaching isn’t just physical—it’s psychological. Learn how to push your clients when they need it and pull them back when necessary, so they trust your guidance.


✔ The Art of Communication & Buy-In – Ever had a client who wouldn’t follow your advice? That’s a coaching failure, not a client problem. This book teaches you how to get athletes to listen, commit, and trust the process.


✔ The Key to Long-Term Retention – If you’re constantly churning through clients, you’re doing something wrong. Learn how to create a coaching system that makes people want to stay with you for years.


Coaching is more than just writing workouts. It’s about understanding people and knowing how to deliver results over time. This section teaches you how to do that.



🔹 The Business of Coaching


If you’re a great coach but you’re broke, you’re not really winning.

The truth is, most coaching businesses fail not because the coach isn’t good at coaching, but because they have no idea how to run a business.


Most business “mentors” will tell you to: 


❌ Raise your prices without adding value 

❌ Use sleazy sales scripts 

❌ Chase social media clout instead of building a sustainable client base


That’s not how real coaching businesses succeed.

Inside this book, you’ll learn:


✔ How to Price Your Coaching Services Correctly – No, you don’t need to charge £1000 per month like some Instagram charlatan. But you do need to know your worth and structure your pricing properly.


✔ Marketing That Works (Without Being a Sleazy Salesperson) – The best coaches don’t rely on manipulative tactics—they build authority and attract clients organically. Learn how to get clients without feeling like a scammer.


✔ How to Scale Your Coaching Business – Whether you’re an in-person coach looking to grow online, or an online coach trying to scale, this book gives real strategies for long-term success.


✔ Avoiding the Biggest Business Mistakes That Keep Coaches Stuck – Undercharging, overworking, and failing to set boundaries? It’s time to fix that.

If you want to be a successful, well-paid coach without resorting to bullsh*t marketing tactics, this section alone is worth the price of the book.



🔹 Real-World Case Studies & Actionable Frameworks

Most coaching books just give you theory—but what about real examples from successful coaches and businesses?

In The Coach’s Compendium, you’re not just getting abstract ideas. You’re getting real-world case studies, coaching blueprints, and step-by-step frameworks that have already been tested by successful strength coaches.


✔ How Top Coaches Built Their Business & Client Base – See exactly how successful coaches structured their services, pricing, and marketing.


✔ Lessons from Strength Coaches Who Have Worked with World Champions – What separates elite coaches from average ones? Learn from those who have coached at the highest level.


✔ Mistakes That Ruined Coaching Careers (and How to Avoid Them) – The hard truths that most people won’t tell you. Learn from the failures of others so you don’t make the same mistakes.


If you want real, actionable coaching strategies—not just theory that sounds good but doesn’t work in practice—this book delivers. Build Your Dream Coaching Business.



🔹 BONUS Resources: Spreadsheets, Client Tracking Tools & Marketing Templates

On top of everything inside the book, you’ll also get exclusive bonus materials to help you implement what you learn immediately.


✅ Client Tracking Spreadsheets – Stop managing clients like a beginner. These plug-and-play templates make tracking progress simple and efficient.

✅ Marketing & Social Media Templates – If you don’t know how to structure content to attract clients, this book gives you ready-made templates to get started.

✅ Discounted Access to Future Courses & Live Q&As – Pre-order buyers get exclusive perks that won’t be available after launch.

✅ Direct Feedback & Coaching from Josh – Pre-order now and you’ll get access to an exclusive live Q&A, where you can ask questions and get direct insights.



🚀 This Isn’t Just Theory—It’s Real-World Knowledge You Can Apply Today


If you’re serious about becoming a better coach, growing your business, and actually making a living doing what you love, this book is the best investment you’ll ever make.


You could spend £1000+ on a mentorship program or get everything you need right here for just £29.99.

🔥 Pre-Order Now & Get Instant Access to Exclusive Bonuses 🔥 👉 Click Here to Secure Your Copy



Why The Coach’s Compendium Is Different: No Gimmicks, Just Real Coaching & Business Strategies

If you’ve been in the coaching industry for any length of time, you already know the problem:


🚨 Most coaching books are full of fluff—just regurgitated information you could find in a free Google search.

 🚨 Most business courses overpromise and underdeliver—charging £1000+ for generic marketing advice that barely applies to coaches.

 🚨 Most "mentorship programs" are just glorified sales funnels—designed to keep you paying for more information instead of actually helping you succeed.


That’s exactly why The Coach’s Compendium was written—to cut through the noise and give you real, actionable knowledge that you can apply immediately.

No gimmicks. No filler. Just real-world strategies that have already helped coaches, trainers, and strength business owners build successful careers.

Here’s why this book is different from everything else out there.



📌 No Fluff. No Filler. No Gimmicks. Just Real Strategies That Actually Work.


If you’ve ever bought a coaching book, business course, or certification, you know the frustration.


❌ They fill half the book with basic training concepts that you already know.

 ❌ They repeat the same marketing buzzwords without actually telling you how to get clients.

 ❌ They give surface-level advice but never break down real-world application.



✔ Every section is straight to the point—giving you real strategies that you can apply immediately.

 ✔ No vague theories—only proven, actionable coaching and business tactics that actually work.

 ✔ No bullsh*t sales pitches—just practical education that makes you a better coach and a smarter business owner.


If you want a book that respects your time and gives you real value, this is it.



📌 Covers Both Strength & Business—Most Books Only Focus on One


Most coaching books are either:


📖 Pure training methodology—with zero business guidance, leaving you confused about how to actually make money as a coach.

 📖 Pure business and marketing tactics—written by people who don’t actually understand the coaching industry.


The Coach’s Compendium gives you both.


🔥 Strength Mastery: Learn how to apply Conjugate, Tier System, Periodisation, and Sport-Specific Programming to get better results for your athletes.

 🔥 Business Growth: Understand pricing, branding, marketing, and scaling so you can actually make a living from coaching—without feeling like a salesman.


If you’re a great coach but you struggle to make money, this book will fix that. If you’re good at business but need better training methods, this book will elevate your coaching.

It’s the best of both worlds—so you can become a true professional in this industry.



📌 £1000+ Value for Just £29.99—The Same Knowledge People Pay Thousands For


Let’s be honest—if you wanted to learn this information elsewhere, you’d be paying a fortune.

🚨 Online mentorship programs charge £500-£2000 for business coaching. 🚨 Strength education certifications can cost £1000+ (and still don’t teach you practical business skills). 🚨 Marketing consultants charge £100s per hour just to tell you basic client acquisition strategies.

Or…

You can get all of that for £29.99 inside The Coach’s Compendium.


✔ The same business strategies used by elite coaches—without the massive price tag.

 ✔ The same programming knowledge you’d get in expensive courses—for a fraction of the cost.

 ✔ Everything you need to start, grow, and scale your coaching career—without spending thousands.


If you’re tired of being ripped off by overpriced courses, this book is your best investment.



📌 Written by Someone Who’s Actually Done It—Not an “Instagram Business Guru”


Here’s another problem with most coaching books and courses:

They’re written by people who have never actually coached anyone.


🚨 Some are ex-fitness influencers who barely trained clients before deciding to “teach business.”

 🚨 Some are business marketers who have never actually worked in strength sports.

 🚨 Some are online trainers who only made money by selling courses—not by actually coaching athletes.


That’s NOT what this book is.

The Coach’s Compendium is written by a real coach with years of experience in strength sports, coaching, and business.


✔ I’ve coached lifters at every level—from beginners to world champions.

 ✔ I’ve built a successful coaching business from the ground up—without using sleazy tactics.

 ✔ I’ve seen what actually works—and I’ve written this book to give you a real roadmap to success.


If you want real advice from someone who’s actually done it, you’re in the right place.



📌 How Can You Leverage AI for Your Clients & Business?


Most coaches have no idea how to use AI properly—but those who do have a massive advantage.


🚀 AI can help you streamline your coaching systems.

 🚀 AI can help you automate content creation & social media.

 🚀 AI can help you write training articles, improve client programming, and save you hours of work.


Inside The Coach’s Compendium, you’ll learn:


✔ How to use AI to write client programming faster—without losing quality.

 ✔ How to automate content creation—so you don’t waste hours on social media posts.

 ✔ How to use AI for business growth—from generating leads to managing client inquiries.


The best coaches aren’t just experts in training—they know how to use the best tools to get ahead.

This book shows you exactly how to do that.



📌 How to Write Articles, Create Content, and Add Value as a Coach


If you want to stand out as a coach, you need to do more than just post workouts on Instagram.

The best way to build authority and attract clients organically is by creating valuable content.

Inside this book, you’ll learn:


✔ How to write training articles that actually educate and engage people.

 ✔ How to create content that positions you as an expert (without chasing social media trends).

 ✔ How to use your knowledge to attract clients—without selling your soul to Instagram.


Most coaches struggle with marketing because they think it’s about gimmicks and paid ads. It’s not.

The key to real business success is adding real value—and this book shows you exactly how to do it.



🚀 The Bottom Line: This Book Gives You EVERYTHING You Need to Succeed


If you’re serious about coaching and business, here’s what you need to know:

✔ This book isn’t a sales pitch—it’s a real roadmap to success.

 ✔ You’re getting £1000+ worth of knowledge for just £29.99.

 ✔ You’ll learn real training systems, business strategies, and marketing tactics that actually work.

You could waste thousands on overpriced mentorships or get everything you need right here—for a fraction of the cost.




Who Is The Coach’s Compendium For?


If you’re serious about coaching, strength training, and building a real business, you need real knowledge—not overpriced courses, gimmicks, or vague advice from Instagram "gurus."

The Coach’s Compendium is the ultimate resource for coaches, trainers, and strength business owners who want to build real careers in this industry.


🚀 Whether you’re just starting out or looking to level up, this book gives you everything you need—from elite programming strategies to business growth tactics—without the ridiculous price tag.

So, who is this book for?



✔ New Coaches: Build a Strong Foundation in Coaching & Business


Starting out as a coach can feel overwhelming.


❌ You’re trying to figure out how to program effectively for different athletes.

 ❌ You’re unsure how to attract clients and actually make money.

 ❌ You see conflicting advice everywhere—and don’t know who to trust.

If you’re in the early stages of your coaching career, The Coach’s Compendium will cut through the confusion and give you a clear roadmap to follow.


📌 You’ll learn:


 ✅ How to build effective training programs using Conjugate, Tier System, and Sport-Specific Periodisation.

 ✅ How to price, position, and market yourself—so you don’t get stuck training people for pennies.

 ✅ How to avoid beginner coaching mistakes that could cost you clients, money, and credibility.

If you want to do this properly—and not waste years guessing your way through coaching—this book is your starting point.



✔ Experienced Coaches: Level Up, Get More Clients & Build Long-Term Success


If you’ve been coaching for a while, you already know:


📌 Getting clients isn’t always easy.

 📌 Scaling your business is a different challenge.

 📌 Staying ahead of the industry requires constant learning.


This book isn’t just for beginners—it’s for coaches who want to take things to the next level.

🔥 Inside, you’ll learn:


 ✅ Advanced training methodologies that separate average coaches from elite ones.

 ✅ Business strategies to attract more clients, increase income & create long-term stability.

 ✅ How to avoid burnout, price your services properly & create a career that actually lasts.

If you’re tired of feeling stuck—this book will show you how to move forward.



✔ Strength Athletes Who Want to Coach: Bridge the Gap Between Training & Coaching

Many great lifters struggle when they try to transition into coaching.

Why? Because being strong and being a great coach are two completely different skills.


🚨 Just because you’ve trained yourself doesn’t mean you know how to coach others.

 🚨 Just because you’ve competed doesn’t mean you know how to structure programs for different levels.

 🚨 Just because you’re passionate about training doesn’t mean you’ll automatically get clients.


The Coach’s Compendium bridges the gap between athlete knowledge and coaching expertise.

📌 You’ll learn:


 ✅ How to assess athletes properly and build custom training plans that actually deliver results.

 ✅ How to turn your strength experience into a real business—without guessing your way through it.

 ✅ How to develop coaching skills—so you can help others succeed, not just yourself.

If you’re a lifter who wants to transition into coaching—this book will save you years of mistakes.



✔ Online Coaches, Personal Trainers & Gym Owners: Grow & Scale the Right Way

Running a coaching business—whether online or in-person—isn’t as simple as posting a few workouts on Instagram.


🚨 If you don’t understand marketing, branding, and client retention, you’ll struggle to grow.

 🚨 If you rely on random social media trends, you won’t build a long-term, sustainable business.

 🚨 If you don’t have systems in place, you’ll always feel overworked, underpaid, and frustrated.


The Coach’s Compendium gives you everything you need to build a thriving coaching business—without the sleazy tactics.

📌 You’ll learn:


 ✅ How to structure your services, pricing, and client onboarding properly.

 ✅ How to market yourself without feeling like a used car salesman.

 ✅ How to build a long-term coaching business—whether online or in-person.


If you’re serious about turning coaching into a real career, this book is your blueprint for success.



🚀 Pre-Order Now & Get Exclusive Bonuses

When you pre-order The Coach’s Compendium, you’re not just getting a book—you’re getting a complete coaching and business toolkit.

🎁 Client Tracking Spreadsheets & Progress Sheets – Ready-to-use tools to track and optimise client progress.

 🎁 Marketing Templates for Social Media & Client Outreach – Get more clients without spending hours figuring out what to post.

 🎁 Exclusive Q&A Access – Get direct feedback and advice from Josh.

 🎁 Discounted Access to Future Courses, Seminars & Coaching Resources – Stay ahead of the industry with ongoing learning opportunities.


💰 Pre-Order for Just £24.99 – This is the best investment you’ll make in your coaching career.

📌 First 50 Pre-Orders Get Access to a Live Q&A with Josh!




🔥 The Bottom Line: Do You Want to Build a Real Coaching Career?

You don’t need to waste thousands on courses, mentorships, or gimmicks to become an elite coach and successful business owner.

What you do need is:


Real strategies that have already worked for successful coaches.


 ✔ Practical knowledge that you can apply immediately.


 ✔ A clear roadmap for both coaching and business success.


That’s exactly what The Coach’s Compendium delivers—without the insane price tag.

💡 Pre-order now, get instant access to exclusive bonuses, and start building the

coaching business you actually want.






Comments


Join our mailing list

STRONGMAN - POWERLIFTING - NUTRITIONAL ADVICE - WEIGHT LOSS - MUSCLE TONE - CORE STABILITY - POSTURE CORRECTION - CARDIO FITNESS - SPEED AGILITY QUICKNESS - ONLINE COACHING - PERSONAL TRAINING - WEDDING-FIT - OLYMPIC WEIGHTLIFTING

TEAMJOSHHEZZA Logo

© 2023 by PERSONAL TRAINER. All rights reserved

bottom of page