Glass Houses & Fragile Egos: Why Weak Coaches Attack Stronger Ones
The Coaches Who Criticise Instead of Coach: A Case Study in Hypocrisy
The strength industry is full of two types of coaches: those who build, and those who tear down. The ones who create, refine, and help athletes succeed—and the ones who do nothing but criticise from the sidelines, attacking those who work harder than they ever will.
It’s very easy to be critical when you don’t have the skills, education, experience, and 20GB of programs, data, and documents on your Google Drive. When you have that kind of depth, writing articles, analysing training structures, and summarising old programs is second nature—not something you need ChatGPT for. But for those who haven’t put in the work, haven’t coached at a high level, and have nothing of substance to offer, the only way to make themselves seem relevant is to attack those who do.
The Real Problem: Weak Coaches Who Won’t Improve
💀 They Sleep With Their Clients Instead of Coaching Them
A real coach focuses on performance, progression, and professionalism—not preying on their own clients to fill whatever emotional void they’re dealing with.
It’s easy to pretend you’re an authority when the only people listening to you are manipulated into admiration, not actually getting stronger. And when the illusion falls apart? When a client sees through the facade? That’s when the cycle of emotional manipulation, gaslighting, and badmouthing begins.
That’s not coaching. That’s insecurity masquerading as authority.
📉 They Attack Those Who Work Harder Than Them
Weak coaches have one thing in common: they spend more time criticising others than actually improving themselves.
They’ll never produce better athletes, so they’ll never produce better content—only reactionary attacks on those who do. They don’t innovate, they don’t teach, they don’t lead. Instead, they whine, complain, and attempt to discredit those ahead of them.
Here’s the thing about actual professionals: we don’t have time for that. We’re too busy coaching, learning, and refining our craft.
🤡 They Market Themselves as Experts, But Have No Substance
The loudest ones in the room are usually the ones with the least to say.
A real coach can pull from decades of experience, hundreds of athlete case studies, and thousands of training logs, competition reports, and structured programming data. A fake coach has nothing but opinions.
If you removed all the gossip, criticism, and reactionary nonsense, would there be anything left of their content? Would they have a single useful program, article, or resource to offer?
For most of them, the answer is no.
The Weak Coaches Playbook: Why They Attack, How They Manipulate, and Why They’ll Never Last
🔥 The Psychology of Weak Coaches & Why They Resort to Attacks
The Ego Problem
Weak coaches can’t handle seeing someone more successful, so they deflect & attack instead of self-improving. They mistake validation for success—thinking that followers, comments, and social media clout equal real coaching ability. But if they were actually great coaches, they’d be too busy coaching athletes to spend time tearing others down.
These people aren’t dedicated to coaching; they’re dedicated to being seen as authorities. And when someone else’s success threatens their fragile perception of themselves, they attack instead of leveling up.
Why They Rely on Gossip & Drama Instead of Results
They thrive on controversy & conflict because they have no content of substance. When your entire brand is built on attacking others, you have no real foundation to stand on. The ones who last in this industry are the ones who produce—coaching, programming, educating. The ones who don’t? They tear others down because they have nothing else to offer.
💀 How Fake Coaches Get Away With It (And Why They Won’t Last)
They Target Beginners & People Who Don’t Know Better
They position themselves as authorities to inexperienced lifters, who don’t yet know what good coaching looks like. They market aggressively, talk a big game, and sell themselves like experts—but their methods fall apart under scrutiny.
They Create Cult-Like Client Relationships
They don’t build strong athletes—they build followers who idolise them. Their clients stay not because of results, but because of emotional investment & manipulation. If someone leaves? They’re suddenly “bad clients” or “disloyal.”
They Burn Bridges & Leave a Trail of Wreckage
Coaching is a long game. Weak coaches can fool people for a little while, but once their reputation is exposed, they’re done. Every coach who has built their career on gossip, lies, and manipulation has faded away. Every. Single. One.
Coaches Who Take All the Credit for Their Athletes’ Achievements
There’s a special breed of coach who loves to take full credit for their athletes' success, conveniently ignoring the years of hard work, discipline, and sacrifice that athlete put in before they ever met them. These coaches act as though they single-handedly built champions from scratch, forgetting that coaching is about guidance, not ownership. A great coach facilitates success, but it’s the athlete who steps onto the platform, into the ring, or onto the field and actually gets the job done. Taking credit for someone else’s sweat, effort, and drive is nothing more than a fragile ego trying to validate itself.
Coaches Who Take on an Elite Athlete & Pretend They Built Them
Some coaches will attach themselves to already successful athletes, acting as though everything that athlete has achieved is a direct result of their coaching. In reality, that athlete was dominant long before this coach entered the picture. The hallmark of a great coach isn’t taking an already world-class athlete and keeping them on track—it’s developing someone from the ground up, identifying weaknesses, and systematically improving them. Riding the coattails of an established athlete and then claiming “I built them” is nothing more than grifting off of someone else’s years of work.
Coaches Who Have One or Two Genetic Freak Success Stories & Use That as "Proof" That Their Methods Work
A program isn't validated by one or two outliers, and yet there are coaches who build an entire brand off the back of a single genetic freak. When you have a hyper-responsive, ridiculously gifted athlete, it doesn’t matter how bad the programming is—they’ll still succeed. But that same coach, when given an average lifter, a hard-gainer, or someone with real technical flaws, suddenly has no answers. Coaching methods should be repeatable and adaptable to a wide range of athletes, not just one or two gifted anomalies. If the only “proof” of success a coach has is one prodigy and a sea of failed clients, then the truth is simple: they didn’t build that success—the athlete did.
📉 The “Fake Guru” Playbook: How to Spot One Instantly
A real coach educates, programs, and gets results. A fake coach markets themselves as a god.
🚩 Red Flags of Fake Coaches:
❌ “My way is the only way” – Good coaches understand that different methods work for different athletes.
❌ No receipts, no athlete success stories – If they can’t provide case studies, testimonials, or measurable progress, they’re faking it.
❌ More time spent attacking others than coaching – The loudest critics are always the least accomplished.
❌ Preying on clients emotionally – If every ex-client has the same horror story, it’s not a coincidence.
🏆 The Importance of Mentorship & Actually Learning How to Coach
How to Become the Kind of Coach That Stands the Test of Time
Invest in education – Never stop learning. You’re either improving or stagnating.
Be results-driven – Your athletes’ success should speak for itself.
Lead by example – A real coach walks the walk, not just talks the talk.
Why Every Serious Coach Needs Mentorship
Even the best coaches learn from others. If you don’t seek mentorship & higher-level learning, you’ll plateau.
If you’re not constantly refining your craft, someone else who is will surpass you.
The Truth: Strength Comes From More Than Just Lifting
There’s a reason some coaches last decades and others fade into obscurity. The difference is simple:
The ones who last invest in their education—not their ego.
The ones who last build others up—they don’t tear others down.
The ones who last produce results—not noise.
📢 If you’re serious about coaching, mentoring, and actually being better—there’s a way forward.
Weak coaches are a dime a dozen, but strong ones will always last. If you want to be the latter, you have to be willing to do the work.
Real coaching isn’t about clout, drama, or internet battles. It’s about helping athletes perform at their best.
💀 Want to be that kind of coach? DM me for mentorship that actually matters.
If you want to be a coach who matters, someone who can actually write programs, educate athletes, and deliver results, I teach exactly that.
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